Why we don't have nice things
The creation of worthwhile work is a duet. The creator has to do her part, but so does the customer. [...]
Every once in awhile, someone steps up and makes something better. Much better. When it happens, it's up to us to stand up and notice it. Which means buying it and consuming it with the very same care that it was created with.
Movies, writing, sushi, safety ladders, high-powered magnets, saxophones... it doesn't matter. Every creator that desires to fly higher needs an audience willing to cheer them on and go for the ride as well. That's our part of the deal.
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