vote if you care!


Let’s celebrate voting

“Bold, eye-catching color and clean type” were two goals for this poster, says designer Chris Sim of branding firm New Kind in Raleigh, North Carolina. Political ads of the ’60s and ’70s were a specific reference, “a blend of patriotic and psychedelic that only that era could have produced,” says his New Kind collaborator, writer Craig Carter. The pair came up with a lengthy list of reasons for voting, ranging from the straightforward (human rights, the environment) to the tongue-in-cheek (pb&j, your dad) to appeal to every kind of voter. The ultimate effect is inclusive and enthusiastic. “I don’t understand why Election Day isn’t a national holiday, “ says Carter. “What’s more American than participating in the democratic process? We should celebrate it.”

via {TED ideas}

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