chapter 45 in america's history book

Write America’s next chapter with your ballot

Designer Drew Davies and his team at Oxide Design in Omaha, Nebraska, went for a cerebral and spare approach. For their poster, they used the metaphor of American-history-as-a-book. As he puts it, “the term of our 44th president is coming to a close, so the 2016 election represents our opportunity to write the next chapter with our vote.” Davies, whose firm works in ballot and election design at the federal, state and county levels, says, “A legacy of bad design in elections has created a widespread impression that voting is more complex or daunting than it really is.”

via {TED ideas}