in-person interaction

My concept of the purpose of cultural spaces--
art museums, concert halls, community centers,
exchanging the sleazy word, "brand"
for mission or purpose.

Happy Sunday--hope you have some space for some in-person interactions today.

“Although there are some examples of highly engaged communities being developed via technology (e.g., Peloton riders), when it comes to belonging, real connection will most likely come from in-person interaction in real life. But having physical space is not enough: Brands should create spaces, experiences, products, and services that deliberately foster the conditions for diverse people coming together in respectful environments for shared experiences.”

Excellent read: The Best Brands Are The Ones That Build “Belonging”

via {swiss miss}