A beautiful explosion to brighten the middle of your week,
combining what I so love about the five senses.
I am not sure which I like more, the actual video, or seeing the process behind it.
A recently released one-minute video called “The Sound of Taste” gives new meaning to the catchphrase “flavor explosion.” This slow-motion video by director Chris Cairns was made as a commercial for a U.K. product called Flavour Shots. Rhythmic pyrotechnics send several colorful tons of black peppercorns, cardamom, turmeric, paprika, cumin seeds, coriander, and more soaring upward in great clouds of spicy fireworks.
“In music, you can have different tambours that relate to different flavors and colors that relate to different chords. [...] The magic of it is just portrayed by knowing that what you’re looking at has been done,” Mann says. “It’s been filmed at high speed, and somehow we’ve just managed to get all the cues in the right place.”
Even those who are skeptical about using art in advertising might have to admit that it’s a refreshing alternative to yet another pretty-lady-taking-a-bite-and-looking-blissful food commercial.
via {fast co. design}
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